Long experience tells us there’s one magic ingredient required to create a lasting bond between brand and audience:
Emotional engagement
We conjure this key ingredient by curating a commercially sustainable blend of;
• Creative Content relevant to both brand ethos and target audience insight;
• Rewards relevant to both;
• Gamification that keeps people interested.
We deliver it via either;
• a programme conceived together from scratch;
OR
• by adding our legendary rewards to enhance an existing programme, in a mix precisely tailored to sector, budget and programme maturity.
Here are some examples of how that works to everyone’s advantage:
2024 Finalists: Loyalty Re-Defined
Hungry Jack’s – Hungry Jack’s UNO Wild Jackpot
TLC Worldwide Australia
Hungry Jack’s a major Australian fast food chain under Burger King partnered with TLC Worldwide Australia to drive profitable traffic, upsell larger products, and enhance the experience for their loyal customers. Collaborating with Mattel and UNO, we introduced the Wild Jackpot promotion.
YouTube – YouTube High Five
TLC Worldwide UK
To showcase YouTube as essential for creator success, we designed a recognition pilot to ‘high-five’ aspiring creators at scale. This program, featuring surprise emails, treats, and prizes, boosted content uploads by +3% and increased positive perception of YouTube by +6%.
2024 Finalists: Best B2B Program
Daikin – Hear(r)t Daikin
TLC Worldwide Italy
Daikin Air-conditioning Italy, sector leader in terms of wellbeing and comfort, behaves accordingly in terms of B2B loyalty. With Hea(r)t, Daikin offers its installers an innovative and rewarding program centred on the power of emotions as the most effective way to strengthen bonds and grow the business.
Ferrero – Ferrero’s Challenge
TLC Worldwide Italy
To showcase YouTube as essential for creator success, we designed a recognition pilot to ‘high-five’ aspiring creators at scale. This program, featuring surprise emails, treats, and prizes, boosted content uploads by +3% and increased positive perception of YouTube by +6%.
Here are some examples of our trusted clients
2024 Finalists: Best Use of Gamification to Enhance Loyalty
Nordic Spirit – Club 64
TLC Worldwide UK
To enhance engagement and boost excitement and continued anticipation within our ongoing loyalty programme, we incorporated monthly activities including a range of games. Users can play the games to win prizes. The prizes include experiences with Nordic Spirit in mind, emphasising the brand story. And the best part is….everyone wins!
2024 Finalists: Best Long Term Loyalty Program
Coca Cola – Big Time Bonanza
TLC Worldwide Africa
CCBSA launched this B2B programme within their non-national channels to reward trade customers for using their ordering applications. The user earns Coca Cola Coins for each purchase using the apps, which they can spend on rewards in the Big Time Bonanza Shop. The UX is a global first for the client with fantastic results.
